Guest: Tara Campbell, a former COO turned founder of Tangent Advisory, bringing 26 years of operations leadership to business owners navigating their own inflection points.

Episode Summary

This episode traces the year Tara Campbell's internal world stopped matching her external one, and what she learned when the disconnect finally caught up with her in the form of panic attacks. Dawn and Tara unpack the difference between self-abandonment and self-honoring, why telling small truths out loud did more for Tara's nervous system than any amount of striving, and how conditional trust quietly built on external validation collapsed once the wins stopped landing the way they used to.

This one is for the coach or entrepreneur who has already done the internal work, therapy, meditation, the personal inventory, and still feels a gap between how steady she feels inside and how unresolved her outside life looks.

Key takeaways:

• Self-Honoring vs. Self-Abandonment: the real difference between staying quiet to keep the peace and speaking the truth in a way that's still aligned with you.
• The Identity Gap and Conditional Trust: what happens when you start giving credit to your wins instead of the version of you who created them.
• Practice as Expression, Not Cause: how small, low stakes truths become the on-ramp to bigger ones, and why the decision to be honest came before the practice, not after.
• Old Stories Aren't Facts: how to test whether an inherited belief about who you are, like "I'm a great number two," is still true.
• Timing Isn't Wasted: reframing years that felt like delay as necessary preparation instead of evidence you're behind.

Guest Bio and Links

Tara Campbell is a COO turned founder. Navigating a major life transition cracked open questions she'd avoided for years. Now she helps others rewrite the stories holding them back.

Website: https://tangentadvisoryllc.com/
Instagram (business): @tangentadvisory
Instagram (personal): @tatstar
Additional resource: Tara is launching a new podcast, What I Make Up About That — follow @whatimakeupaboutthat on Instagram for the launch.

Full Transcript

Dawn: Welcome back to the Self Trust Solution Podcast. I am your host, Dawn Ledet, the self-trust coach. And today I'm joined by Tara Campbell. She's a former COO turned founder who now helps others rewrite the stories that have been quietly shaping their lives and decisions. What I'm especially excited to explore today in this conversation is the season that completely reshaped Tara's relationship with herself, navigating major upheaval in both her career and her 20-year marriage at the same time, and through that process discovering that self-trust wasn't just about mindset, it was about telling the truth.

Dawn: Tara, I'm so glad you're here.

Tara Campbell: Well, thank you. I'm glad to be here.

Dawn: So take us back to this last year, or the season that you described, where you had to confront the depth of your self-trust.

Tara Campbell: So it was about a year ago, last spring, when it started. And it started for me in physical symptoms. I was finding myself, in the middle of the day or even just in the morning at my desk at work, having what I would describe as mild panic attacks. I would just be sitting at my desk and all of a sudden it would feel like I was standing on the edge of a cliff, and my heart would be racing and I would be a little sweaty, and I would just want to lay down. I don't understand what's happening. I had had panic attacks in the past during other seasons, so I recognized them and I was able to calm myself. But that's how it started for me. It wasn't that I wasn't having external issues. My marriage was suffering. We were having some trouble. My career was just starting to change. I could feel some shifts and some things that I needed to look at. But the way it really got my attention was through those physical symptoms, through those random panic moments.

Dawn: You said something really striking, that there was this complete discrepancy between your internal world and your external experience. What did that look like in real time?

Tara Campbell: So that was a year ago when that happened. The year prior to that, my internal world and my external world were in upheaval in a way. It's like I just knew I wanted something different. I knew that something in my life was not going the way I wanted, but I wasn't sure what it was that I wanted it to look like. So I had started doing a lot of work on myself. I've been in therapy off and on for years and years, so therapy was already a part of my journey. I've been in recovery for 25 years, and doing recovery work and personal inventory has always been a part of my story. The year before the panic attacks started, I had really started to dig in and refresh some of the work I was doing internally. I was meditating daily. I was taking care of my physical health. I was doing that personal inventory on a regular basis. I was having regular check-ins with my therapist and sponsors. So I'd put in a good year's worth of work in my internal world, and really could see the difference. But as my internal world was improving and I was feeling more close to my decisions and feeling really good about my intuition, my external world was the same. Marriage, not great. Still the same career, kind of shifting, not really going the same direction I expected it to. I think that is what really made the physical symptoms start to show up, because the disconnect was so wide. It was like, I feel great inside, I feel good about me, but I'm still navigating this external world that's not agreeing with where I'm landing internally. Does that make sense?

Dawn: Yeah, it does. And it's so interesting because often it can be the other way, where everything looks good from the outside, and internally it's like you feel like you are completely losing control and out of alignment, I think. This is such a powerful example of how that can absolutely be flipped as well, where you can start to do that work and really feel good about yourself and your external. Now, what did you think about that? The external was not matching up. Was that a threat to the internal work you had done?

Tara Campbell: That's a great question. Yes, it was. When I look back on the woman doing that work in that season, I can remember moments thinking, "If I keep doing this work on myself and really putting myself first, I'm probably going to lose a lot of things that are a big part of my life." And I can remember coming to points where I was like, "I can't stop doing this work." There was some fear there, and some concern about what's going to happen. It's not the first time in my life I've done that. I shared about my recovery and some other things. But this is one of the big ones. I think we all have moments in our life that are like the before and the after, and this was that. I knew the work I was doing for myself, putting myself first, and choosing my internal peace over everything else was going to mean my life was probably going to be pretty different in the near future. Looking back on her, the version of me that was doing that, I'm so proud. I'm so grateful that she was able to be brave like that.

Dawn: What did it take to be able to do that?

Tara Campbell: It took a lot of support. I'm very blessed to have some really incredible people in my life, and I really believe in timing. I don't think I could have done that any sooner than I did it. If I look back over various seasons in the last five, eight years, I'm constantly doing a little bit of that, but this was a really big shed, and I don't think I could have done that shed before it happened. One of the things that I think contributed to it is, three years ago, while I was married, we relocated across the country for a job for me. That was such a key, because it pulled me out of an environment I'd been in my whole life. I'd moved from a city I'd lived in my entire life, basically a state I'd lived in my entire life, to a brand new environment. I'd committed to be very intentional about not just hunkering down. I really wanted to stretch and expand, and once I made that decision, I couldn't go back. I couldn't unwind it.

Dawn: Like you were woken up out of just the status quo, just kind of keeping going.

Tara Campbell: Yes. What is that saying, "wherever you're going, keep going"? Yeah, it was. I don't know if energy's the right word, the motivation to expand, if I hadn't extricated myself from my environment and put myself in a position where I kind of had to expand or just wilt away in a new environment. I'm so grateful for having the experience and the opportunity to do that, because I think it has led to this new version of me that I'm super into and proud of. With that kind of expansion, there's been a lot of loss too, so it's a complex navigating of things. There's been a lot of things that have led me to get here, and a lot of them have been out of my control. It's been fully the universe being like, "We'll set the stage if you're willing to show up." And for me, if the universe is willing to set a stage that felt that good and looked that good, I was willing to show up.

Dawn: So tell us what that stage was. You mentioned the shedding. What was the shedding?

Tara Campbell: It started with the relocation, which was a big move for me, a big shift. And then, without getting too much into the other side of my marriage and keeping it focused on me, it also highlighted some big differences in the relationship.

Dawn: So the shedding is like closing that marriage?

Tara Campbell: Yes, like shedding the relationship. And also, now that you say that, it also required me... I guess that's really just the external losses, what my life looks different on the outside. But internally, the shedding was really about picking up and looking at old ideas I had about what it was supposed to look like, how it was supposed to feel. Where did that idea come from? Is it still true? If it's not true, what's the new idea? So in that way, the shedding has been the internal work. I had to do a lot of examining of why I was making the choices I was making, what I believed about myself, what I believed about success. Where did that come from? Does it even belong to me? I had to do a lot of that.

Dawn: Looking at what is current. So often we keep operating by rules that have either been given to us, or we adopted them, or we created them, and they served a purpose at some point, whether good or bad. And if we never look at them, we continue to operate from them. Sounds like you got really introspective, looking at what does still work, what do I still believe, what do I no longer believe, and what needs to be adjusted.

Tara Campbell: Yes. And I was so surprised at some of the things that came up. I'm still surprised today. Even as far down the road as I am on this, I've had recent stuff come up where I'm like, "Huh, that's interesting. Is that true? I don't think it is. If it's not true, what is true?"

Dawn: So when you made that decision to leave your marriage, that was kind of the external big, there's a lot of internal work going on. What changed for you immediately?

Tara Campbell: Well, panic attacks stopped immediately.

Dawn: Really?

Tara Campbell: Yeah. This was a little bit in my intake form, but what I realized about the panic that I was having... it took me a minute. It probably took me about 30, 45 days, because I was trying everything else. I was working out, taking supplements, cutting back on caffeine. I was just like, "The panic has to stop, I feel like I'm going to drown." And what I realized, I don't remember the exact moment, but I remember maybe February, March, I was not saying... There were things I was not saying out loud, and I was just swallowing them down, primarily out of fear of hurting somebody, fear of saying it and then not being able to take it back, and then it's just out there. There's just some fear there about, if I say it out loud, it's real. There was a moment in March where I finally just said out loud, "This version of this is not working for me." If we're going to continue to work on it, I just need to say out loud that I can't do this version anymore. And the minute I said it out loud, it was just clear, and said what was on my heart and how I really felt in the moment. It was like a blanket settled over me. That didn't end the panic attacks right away, but it definitely lessened them, and I felt lighter. I felt like, okay, I said the hard thing, nobody died. What if I just started to practice saying the hard things? What if I just really started to practice telling the truth in all the things? And not in... I think in the past I played with versions of that where I'd get really aggressive with it, like "I'm going to stand up for myself and I'm always going to tell the truth," and that wasn't what I was going for. And then there's the shutdown version, where I'm just never going to speak my truth. So what was the balance? It might be messy, it might be imperfect, I might even change my mind, but in this moment, this is how I feel and this is what's true for me. I really was like, that felt so good. What if I just practiced that more?

Dawn: What did that teach you about self-abandonment versus self-honoring? Because there's a tendency to say either shutting down, or not speaking your truth, is self-abandonment. But we don't have to go to the part where we're just machete-ing out into the world either. So I like the idea of it being the way, what you just described sounds more like self-honoring. You're being truthful, but in a way that aligns with you.

Tara Campbell: Yeah, that also, I think I got to that point because of some of the work I'd been doing, and a lot of that work had been about the way I talk to myself internally. How I would, sort of, in a critical parent way, if things came up, I would be like, "Oh my God, that's silly, we're not going to say that," or "Oh my God, you want that, but you can't have that." That was my internal dialogue before some of the recovery work I'd been doing. And coming out of that last year, being able to speak more nicely to myself internally, doing that was honoring myself, and it felt so good internally. That's the self-trust, because now those parts of me that have been trying to speak, and I haven't been letting them because I'm judgmental or in fear, or I have limiting beliefs about what I'm allowed to ask for, when I said my truth, that was me honoring those parts of myself so they could trust. I swear it's not multiple personalities, but there are parts, right? It was like me saying to those parts of myself, "You can trust me to show up for you and speak your truth and honor what you need, even if it's messy." What I really learned about that, for me, was that practice built that trust. The more I did it, the better I got at it, and the more comfortable I got.

Dawn: Because you made the decision to do it.

Tara Campbell: Yeah, it makes a big difference.

Dawn: That is the work that I do so often. The book that I wrote, right? I love that, because the difference between being divisive, turning our parts of ourselves into these different personalities that are judge and critic, I'm so against that. I've said it very verbally, a lot, because it's just more divisive. It actually creates more separation, and what we need is a united front to everything we have to face in this world, good, bad, ugly. If we're not fractured, if we're unified and on our own side, it takes just relating to it, like, "Yeah, I got you."

Tara Campbell: Yes, in a very good way, and it doesn't... There's no thought that can come into my mind that is a problem. Even if it sounds terrible, it's like, "Oh, that's interesting. Let's talk about that." There's just more... I think what I've really learned from it is there's so much more power in the curiosity. You're just like, "Huh, who's got that on their mind? Where is that coming from? What is it that we need right now that would help with whatever is coming up?" If we can, reframing it to a curiosity really made a difference.

Dawn: It's like, what does relationship look like here, when something shows up? That's it. What does relationship look like? I invite you to look at it two ways, always. It's either an invitation to affirm yourself, I like to think of it as just that devil's advocate, really calling you to affirm yourself, saying this absurdly, sounds like a mean thing, just to remind you, you are not that, or you are further, or that's not who you are. Or it's an invitation to see a different perspective. What's going on here? What are we trying to hold ourselves back from, or protect ourselves from? Or something just needs a tweak to make this feel a little more aligned. So I love that. At the same time that you're navigating this, you're also navigating some major career questions. Tell us about that.

Tara Campbell: Yeah, at the same time that was going on, there were some changes happening at my place of work at the time. It was a time where I'm like, okay, is this where I want to be long term? And if it is, then we need to navigate how we're going to do this. Or if it isn't, then what is long term for me? In the past, I would just be like, okay, let me go get another job, I'll start looking. And I had this moment where I was like, I could do that, or I've had this idea in my mind for a handful of years now about doing this on my own, in a way that allows me to really affect even bigger change and help more people, which is what I want to do. So I started to just have some conversations with a few people about this idea around that time. It's a big shift for me. I am a serial corporate girl. If you'd asked me, even when I had this idea eight years ago, I was like, oh, that'll be my retirement plan. I'm a great number two. I'm really good inside structure and with a team, and that's where I'm at. I'm not an entrepreneur, it's not who I am. That was an old story I had about myself. As I was going through this, I had to kind of pick that up and go, is that true? Could it be different? I started to have some loose conversations at the same time. But my marriage ended up ending around that time, so I kind of put the career thing on hold for a little while, while we navigated all of that. But it was still kind of running in the background, and I was still picking it up from time to time, making a couple of steps in that direction. But then, when everything finalized with my divorce, it came roaring back in a big way. A lot of change started to happen at my place of employment. I was like, okay, I guess I'm not getting a break, we're going right from one to the next, we're in it. So I got really serious about building something for myself, and it started to take shape and form, and I got really excited about it.

Dawn: So what came up for you when you made that decision?

Tara Campbell: There was just a lot of old stories about worth and value. I think the biggest, if there's one umbrella that runs over everything I was doing for my internal work over the last couple of years, has been around external validation, and how much value I derived from other people's opinion of me. Both directions. If somebody said something that sounded even slightly like I'd made a mistake, or I didn't know something, or I wasn't the best fit for something, it would just gut me, and I would work harder to prove them wrong. Or I would notice when people were really complimentary of me, or held me up in high regard or high esteem, I would just put a lot of my value on that. Going back to the conversation we started about the disconnect, my internal world versus my external world, I had done all this work, but I was still kind of in the external validation, and it wasn't hitting the same. It's almost like when the candy stops working. You're like, I'm addicted to Kit Kats or whatever, and then one day you're like, these taste terrible. It was like I was still going out and trying to get that validation, but it wasn't doing anything for me. I was like, this isn't landing like it used to land. I was like, uh-oh, I might have to figure out how to do this for myself, if I really want to make a difference and have a change here. So that was, I think, the biggest thing that came up, and it came up in a lot of ways, value and worth around going out on my own. I would tell people about what I was working on, and depending on their reaction, I would feel myself shift, like, maybe it's not a good idea. Little things like that. But if I was pinpointing one big umbrella, that was the thing: how do I shift internally and stop looking externally.

Dawn: It's what I call conditional trust. It's very, very common for high achievers. We see it a lot when people leave careers, whether to retire or to start a business of their own. When you have been successful and you've created a lot of wins in your life, at some point you start giving credit to the wins, and not the win maker. So when those aren't there any longer, it creates this Identity Gap, because you've placed it in that, instead of looking. So the causality has shifted for you.

Tara Campbell: Yeah, it's so true, that's exactly what happens.

Dawn: And we see it all the time. What did you do to make that shift?

Tara Campbell: Oh my gosh, what did I do? I found a... So what are you doing? Maybe you're not done. Yeah, what have I done? Still a work in progress. I've done a lot of things. One thing I did was I found a woman who's been sort of coaching me through it. Having a sounding board, somebody to go say all that stuff to and have her come back, and she's worked really well for me, because I don't necessarily believe it if you just tell me. If I go, "I think I'm terrible," and you go, "No, you're not," that doesn't work. So she was a really good mirror for me, where she would just say, "Tell me more about your career, tell me more about some of the projects you've worked on, tell me more about how that felt or what that looks like." As she would take me through my own story, that did work. That helped me. So then when I was on my own, I would have things come up, and I'd be like, wait a minute, remember we just talked about this, you've got this onboard, this onboard, this onboard. It created a loop internally that I could do that for myself, which is really helpful. I think, number one, I've been very blessed to have amazing mirrors in my life. I also stopped sharing with people who didn't mirror the energy back that I wanted. I got a little delusional about it, I'm only talking to people who are hyping me up.

Dawn: Delusional hype people only.

Tara Campbell: That's what I want. It wasn't like I cut friends out or anything, I just didn't talk to them about this. This isn't for them, this is for the people who are cheerleading on the side, "hell yeah, you got this, no worries." So I did do some culling in that way. I've also revisited some of those old stories I was talking about. In depth, like, "you're a good number two," and I'd pick it up and be like, is that true? It is true. But does it fill me up? Is there more to this story? What would it look like to do it for myself and be in charge of my own destiny? And then really spend some time writing about that, asking myself questions. I try to focus more, to your point, I would be so focused on the goals, the milestones, the physical external goals. As I was building this business, building what I wanted it to look like, I was really focused on what I wanted my life to look like, what I wanted my day to feel like, as opposed to, well, I'm going to hit these targets with this. It was much more like, I want to be able to have slow mornings where I get up, get my exercise in, get my journaling done, drink my tea outside in the backyard. I want to be able to travel. I want to feel like I'm helping people in a bigger way. And that was foreign for me. I have always been, "what are the numbers we're going to hit, how many targets do we get there," that's always been my focus. Shifting into the feeling and the purpose of it has been very good for me.

Dawn: Unusual, but good. But is there not a place for the numbers?

Tara Campbell: There is. It's just not how I've been leading it.

Dawn: You do have to have a roadmap, you can't build a business without a plan.

Tara Campbell: Of course, but instead of starting there, it started with how do I want this to look, how do I want it to feel, and then what would that look like?

Dawn: It brings up a good point, because there is, putting your value in your results is different than reaching for results from a high value, a knowledge of your high value. It doesn't mean that you don't reach for amazing, incredible results. In fact, that is the most stable, scalable way to do it. That's why we talk about the causality the way we do at The Self Trust Coach, because if you have a clear identity view of yourself, you already know where your results are going, in your identity, and you have that firm self-trust, the expression of that gets you to those results.

Tara Campbell: As you're talking, I'm like, the truth is, I know I'm going to get results. I've got plenty of evidence that proves I can get things done, I have all the evidence I need that I'm going to be fine. But I've definitely needed to come from a deeper sense of value of myself.

Dawn: It's so good. I really want people out there to hear that it's not that you become less ambitious. In some ways you become more, just because you can, because you're not constantly tying your worth to the results. The results are inevitable, the way I look at it.

Tara Campbell: I agree. Now I'm just figuring out what it takes to get there from a highly aligned, self-trust-fueled identity.

Dawn: Love that. So you also talked about timing. I love, you mentioned a quote that said it took exactly the time it had to. Tell us about that.

Tara Campbell: The reason that becomes so important to me is because, in the past, and she's not there anymore, I don't hear this voice very often, but there have been moments in the past where, as things would happen or I would learn some lessons, I would have some version of myself that would lament or regret that I didn't figure it out faster, or that I didn't do it sooner, or that I'd wasted time of some sort, like, I should have done this two years ago. And this version, this story that has unfolded over the last couple of years, I am 100% convinced that it happened exactly the way it had to, at the exact time it had to. I couldn't have even made these decisions before I was this version of myself. I couldn't have even gotten to this before I did what I had to do, a year ago, two years ago. I can see versions of myself in the past where the time was tough, going back to striving, putting value in results, and when the results don't come right away, really being stressed and creating a lot of friction in the waiting. What I've learned in this season is, it's all on purpose. I need every minute of that wait to get to what's coming, and I just put my full faith in it's all coming. If that's true, then there's no reason to stress the time it takes, because for whatever reason, I need every minute of this to be ready for that. I feel really confident about that today, much more than I've ever felt in my life.

Dawn: So good, because each piece, each bump, each misstep, wrong turn becomes the directional point to the next decision.

Tara Campbell: It's so useful.

Dawn: It's what makes your success so yours.

Tara Campbell: Yes, like, I earned it. That's the success I want to earn. Not the accolades. I mean, I do want to earn money, God knows. But I'm so much more proud that I earned this version of myself right now, that every minute that went into this version of me sitting in this chair right now is precious and amazing.

Dawn: And the money is going to be an expression of that.

Tara Campbell: Yes. So for someone listening who knows something in their life is no longer aligned, but feels terrified of what honesty might require, what they might lose in the process, what would you want them to know?

Dawn: First and foremost, I would want them to know that whatever it is, it's going to be okay.

Tara Campbell: It's all going to be okay, however it shakes out. And I also want them to know, I wouldn't recommend they try to push through that alone. Especially in the big things, where we're having huge disconnects in our world, internal, external, whatever it is, it's so important to have somebody in your life who can mirror that to you and be support, because if it's going to be a big change, you're going to need that support. You're going to need those mirrors. It's not an easy ask. Whether that's a therapist or just friends, I just hope that anybody who's feeling the way I was feeling a year ago has support in their life, and really leans on that and trusts in that, because it was super helpful for me. It kept me sane and calm to have people I could call in those moments. And the last thing I'll say is, it's so much better. And like we said, I can't convince anybody, I can only share what's been true for me and what's been true for other people I know, and say, everybody has to experience it for themselves, but I can tell you it's so much better on this side of it, and you'll be shocked how, if you just try it with one thing, how easy it gets to do it with everything. So if you have a big thing, start with the small stuff. Just start telling the truth to your friends. Just start saying the thing out loud in the low stakes environments, and practice it. Then when it's time, you'll have that onboard to be able to do it for whatever the big thing is.

Dawn: And I'm rooting for you. I think, to add to that, start with being really honest with yourself, and make it such a safe space that you're not wrong for whatever comes out. You don't have to act on it immediately. Make it a safe space to tell yourself the truth, and then do get a trusted advisor. I would actually say, if you have a friend who's going to be objective, amazing. In these big transitions, when you're managing a truth with yourself, if you've been self-abandoning, there is a cost, just like Tara shared. So having someone who's going to see through the fear and the doubt to help you get to your truth is also a great space to go to. And then finally, I would add, there are costs, but never forget to look at all the gains. Sometimes we forget to look at that, and the gains are so beautiful. Oftentimes you're going to be willing to lose, or to pay the cost, in order to get the gain.

Tara Campbell: I agree with that.

Dawn: So tell us a little bit about the business you're building now, and what you're most excited about.

Tara Campbell: Thanks. Yeah, I'm building, it's called Tangent Advisory. I've been in operations for 26 years, managing large teams and billion dollar banks, and I want to go do that for business owners. I've always worked with business owners in my job, and I really want to be able to help support them as they're building their businesses. Because I've been in that space a long time, I see them struggling with inflection points, I see them struggling with what to do next, how to scale their business, make it bigger, and I really look forward to being able to expand that support to them. I love to talk people through whatever's keeping them up at night, and show them how easy it is to solve that problem. I love to be that for people, so I'm excited to do it in a bigger way.

Dawn: So it kind of goes back to, you're a really great number two.

Tara Campbell: I am a great number two, and now I'm going to do it for a lot more people. I'm excited.

Dawn: It's so funny, at first it's like we have to get rid of that thought, and it's not true, it's just applied differently now.

Tara Campbell: Yes, yes, yes.

Dawn: Your company, you're the number one company to be your client's best number two.

Tara Campbell: I'm stealing that tagline, that's mine, I'm going to put it on my website.

Dawn: You got it. All right, so where can people connect with you and follow your work?

Tara Campbell: Sure, thank you. On Instagram it's @tangentadvisory. I'm also launching a podcast pretty soon, and that Instagram handle is @whatimakeupaboutthat, so that'll be coming in the next 30 days. And tangentadvisoryllc.com is the website, so you can go find the business there. And then just personally on Instagram, you can find me @tatstar, T-A-T-S-T-A-R.

Dawn: Awesome. We're going to include all of Tara's links in the show notes. Tara, this conversation is such a powerful reminder that self-trust isn't always loud or dramatic. Sometimes it begins with just quietly telling yourself the truth, and first of all to yourself, right? I think what stands out most is how much clarity and relief became available to you once you stopped overriding your own experience. Thank you so much for being here and sharing with us.

Tara Campbell: Thank you for having me.

Dawn: If today's conversation stirred something in you, I want you to take one next step before you close this episode. Go take the Self-Trust Identity Map. Before strategy, before motivation, before more effort, you need to know where your identity is operating from, because that is what determines everything that follows. It's free, it takes about three minutes, and it will give you a precise read on where you're operating from right now and exactly where to focus next. The link is in the show notes. And if you're a coach or expert who already knows what's in the way, you're done operating from almost, and ready to claim the authority that actually moves your business forward, Claimed is my private six month coaching container for exactly that. That link is in the show notes as well. Make sure you're subscribed so you don't miss what's coming. These stories are just getting better. I'll see you next time.

Ready to know where your identity is actually operating from right now?

Take the free Self-Trust Identity Map. It takes three minutes and gives you a precise read on exactly where to focus next.
https://www.theselftrustcoach.com/identity-assessment-page

Want to go deeper? The Floor: Your Build is available now. Self-paced, structured, and built around the same framework.
https://www.theselftrustcoach.com/the-floor-your-build