Why You Override Your Own Instincts (Even When You're Right)
Sep 28, 2026You felt it before you could explain it: something was off. Then someone told you that you were too critical, too judgmental, too much, and you believed them over yourself. That's not a character flaw. It's a pattern with a source, and it's worth naming.
The Voice You Learned to Doubt
Executive coach Katie O'Malley met a woman at a networking luncheon and knew, within minutes, that something was wrong. The slides were a mess. The talk had no substance. Her gut said "hack". And in the same breath, she overrode it: "you're so critical, you don't even know this person." She'd heard that line before, from her father and her ex-husband, every time she named something true that someone else didn't want named. So she silenced the read, had coffee with the woman anyway, and two years later was untangling a business partnership her body had flagged as unsafe from the very first meeting.
This is what a self-trust deficit actually looks like in practice. It rarely announces itself as a crisis of confidence. More often it shows up as a well-worn habit of trusting someone else's verdict on your judgment over the judgment itself. Self-trust begins with a decision made before you have proof you were right, not after. Katie's instinct was accurate every time. What she lacked wasn't information. It was permission to act on the information she already had.
There's an important distinction underneath this: the difference between conditional trust and decided trust. Conditional trust waits for someone else to confirm your read before you're allowed to act on it. Decided trust doesn't need the confirmation. It's a choice you make about your own reliability, independent of whether the people around you agree.
Why This Matters for Your Business
If you're overriding your instincts about a partnership, a hire, or a client fit, the cost isn't abstract. Katie's business kept growing the entire time she was ignoring her own read on a bad partner, which meant the eventual unwinding was more expensive, more entangled, and harder to walk away from than it would have been in month one. The same thing happens quietly in coaching businesses: you sense an offer isn't landing, or a collaborator isn't trustworthy, and you talk yourself out of the read because someone with more followers, more credentials, or more confidence than you told you it was fine. The instinct was never the risk. Waiting two years to trust it was.
What to Do With This
Katie's rebuilding practice is unglamorous and it works: write down what you notice, in the moment, on paper. Write it again the next time the same thing shows up. Then say it out loud to one person who won't talk you out of it. Not for permission. For accountability to what you're actually experiencing, rather than what you're being told you should be experiencing.
Ask yourself where in your business you're currently managing a feeling instead of trusting the data underneath it. Ask who taught you that your read on a situation was itself the problem. And before you decide you need a new strategy, a new partner, or a complete overhaul, it's worth knowing [where you're standing](https://www.theselftrustcoach.com/identity-assessment-page) in relation to your own instincts right now.
Listen to the full episode here: The Self Trust Solution Podcast
Your gut was never the thing that needed managing. The story that trusting it made you difficult, critical, or unkind is the thing that needed to go.
Your instinct was never the problem. The verdict someone else attached to it is what you've been carrying ever since.
Keep Building Your Floor
Understand the Foundation
→ Why Self-Trust Begins With a Decision
https://www.theselftrustcoach.com/make-the-right-decision
Go Deeper
→ Conditional Trust vs. Decided Trust
https://www.theselftrustcoach.com/blog/conditional-trust-vs-decided-trust
→ Waiting for Permission You Don't Actually Need
https://www.theselftrustcoach.com/blog/waiting-for-permission-you-dont-actually-need
Hear It in Action
→ You Knew All Along | Katie O'Malley on Trusting Instincts
Know where you're standing. Then know where to work.
Your Floor is the foundation you're building your business from.
Some of it is firm. Some of it may still be moving with your results.
Three minutes to see which is which.
https://www.theselftrustcoach.com/where-are-you-standing
The Floor: Your Build
The launch didn't perform the way you wanted.
And somehow that reopened a decision you thought you'd already made.
That's the Floor moving.
This is where you fix it in place.
https://www.theselftrustcoach.com/the-floor-your-build
If something here resonated — that's data.
Try it right now with one real thought, or go deeper and see what your next level is asking of you.
Want this in your inbox, not just this once?
Weekly insights on real business experiences, real helpful tips, and building a business that holds, sent directly to you.
đź”’No spam. Unsubscribe anytime.