The Spaghetti Stage Is Sacred

Most people think their next level begins with a perfect plan.

I used to think that too. Until I found myself researching private label manufacturers in California for CBD dog treats and waterless grooming shampoo and wipes—convinced the answer to my burnout and longing might just be… a whimsical pet brand.

Yes, really.

It was called LM Pawtique—L for Laney, M for Marie. My girls. Two rescue dogs who entered my life scared, sick, and unsure if they could ever trust again.

At the time, I was fostering dogs who had been neglected, damaged, or discarded. And all I wanted was to make their lives softer, more comfortable, and more loved.

So I did what so many of us do in the early stages of something new:

I threw spaghetti at the wall.

I white-labeled products, customized formulas, built a brand, and dreamed up a product line of calming, cruelty-free essentials for rescue pups and their humans.

No product development experience. No deep understanding of retail or e-commerce. No real strategy.

Just stubborn determination, a deep personal need, and a willingness to figure it out as I went.

And oh, did I get it wrong.

Wrong platform. Wrong pricing. Wrong timing.

But here’s the thing no one tells you…

💡 That so-called “failure” became the foundation of everything I’ve built since.

Not because it worked—but because I worked it. Not because it made me a ton of money—but because it made me me.

You Can’t Bypass the Becoming

LM Pawtique didn’t just introduce me to e-commerce—it introduced me to my entrepreneur self.

The scrappy, mission-driven version of me who:

• doesn’t wait for permission,
• believes that “data over drama” will always win,
• and trusts herself enough to try something wild and learn from every turn.

That brand taught me:

• How to speak directly to people who care.
• How to test, tweak, and try again.
• How to make mistakes without making them mean something about my worth.

And eventually, it’s what led me to:

• Write two books (with a third in the works),
• Coach hundreds of visionaries and entrepreneurs,
• and build a thriving coaching business rooted in self-trust.

The real business was never LM Pawtique.

The real business was becoming The Self Trust Coach.

You Can Start Where You Are

So if you’re in your own spaghetti stage, here’s what I want you to hear:

✨ It’s not supposed to be clean and linear. ✨ It’s not a sign that you’re failing. ✨ It’s not too late to figure it out.

The only thing it is… is sacred.

It’s the beginning of your data. It’s the edge of your next level. And it’s where you learn what really matters—so you can eventually build what really works.

And if you are ready to build something that actually sticks?

That’s what Claimed is for.

It’s where clarity meets execution. Where strategy meets support. And where your next chapter gets written—with you at the center of it, steady and strong.

🟣 Explore Claimed and apply here

You don’t have to stay in the guessing. You don’t have to carry it alone. And you don’t have to choose between success and sanity.

Let’s build what lasts.

With you all the way, 

Dawn