Media Kit
for Dawn Ledet
Dawn Ledet is a business strategist, author, speaker, and founder of The Self-Trust Solutionβ’ β helping coaches and experts close identity gaps, stabilize growth, and build businesses that become reliable engines of income, freedom, and fulfillment.
Approved Bios
Ready-to-Use Biography
Both versions are approved for use in show notes, event programs, articles, and press materials. Please use as written.
Dawn Ledet (Luh-Day β yes, it's French) is a self-trust business coach, author, speaker, and founder of The Self-Trust Solutionβ’, where she helps coaches and experts grow their businesses by strengthening the leader behind the strategy.
She specializes in helping high-capacity entrepreneurs close identity gaps, stabilize momentum, and build businesses that move from side-income to primary, sustainable growth.
Through her Self-Trust Identity Map and proprietary frameworks, Dawn helps clients develop the clarity, decision stability, and self-trust needed to hold their vision firm while allowing strategy to evolve.
She hosts The Self Trust Solution Podcast, a top-ranked show for entrepreneurs building their next level, and is the author of three books including Trust. Surrender. Obey. and The Inner Room.
Dawn Ledet (Luh-Day β oui, it's French) is a self-trust business coach, speaker, author, and founder of The Self-Trust Solutionβ’, where she helps coaches and experts grow their businesses by strengthening the one thing most strategies overlook β the person leading the business.
With more than two decades of leadership experience and over 6,000 coaching hours, Dawn works with high-capacity entrepreneurs who know how to help others but find themselves stuck in decision loops, inconsistent growth, or the pressure of trying to build a primary business while still thinking like an employee.
Her work focuses on developing what she calls the Unified Builder β the leader who operates with clear vision, stable decisions, aligned energy, and the self-trust to hold the vision firm while allowing the strategy to evolve.
Through her signature frameworks β including the Self-Trust Identity Map, the Identity Gap methodology, the Momentum Loop, and the I'm So Impressed List β Dawn helps entrepreneurs close the gap between where their results are and where their self-concept is operating from, so the ceiling moves and the growth holds.
She is the host of The Self Trust Solution Podcast, ranked in the top 5% of podcasts globally, and the author of three books on self-trust, identity, and faith-driven leadership.
Before founding her coaching practice, Dawn spent over 20 years in hospitality leadership in New Orleans, directing sales and marketing for luxury hotels and opening high-profile properties.
She lives just outside the French Quarter in New Orleans with her rescue dogs, Laney and Marie, and believes the strongest businesses are built the same way strong leaders are β from the inside out.
Published Works
Books by Dawn Ledet
Three books that take the self-trust work deeper β each one a companion for a different stage of the journey.
The Inner Room
A gentle, deeply human guide to building self-trust from the inside out β creating inner unity where your deepest wisdom becomes accessible again.
Visit Book Page βTrust. Surrender. Obey.
A tender, honest, and heart-opening collection of reflections on trust, surrender, and obedience through the eyes of two rescue dogs β and the God who used them to teach it all.
Visit Book Page βMaster Your Inner Dialogue
A practical guide to building unshakable self-trust through self-coaching, decision-making, and learning to relate to your inner world.
Visit Book Page βThe Podcast
The Self Trust
Solution Podcast
Ranked in the top 5% of podcasts globally, The Self Trust Solution is for entrepreneurs and leaders ready to grow their business, expand their impact, and build from overflow β not depletion.
Season 3 features powerful guest interviews. Season 2 offers practical tools for clarity and follow-through. Available on YouTube, Spotify, and Apple Podcasts.
Speaking Topics
Keynotes & Custom Workshops
Available for conferences, summits, podcast appearances, and corporate workshops. All topics available upon request β each can be tailored to your audience.
From Self-Sabotage to Self-Trust: Reclaiming the Power of Choice
Self-sabotage has become a buzzword β but what if labeling your behavior that way is actually the most sabotaging thing of all? Dawn debunks the myth and exposes it for what it really is: a misunderstanding of your brain's brilliant attempts at self-protection.
Entrepreneurs and high-achievers frustrated by their own patterns of inaction or inconsistency.
- A powerful reframing of "self-sabotage" that gives you back your agency
- Strategic tools to interpret and redirect the signals behind your hesitation
- A fresh framework for momentum that feels aligned, not forced
Building Your Impact Ecosystem: How Strategic Focus Multiplies Your Reach
Most entrepreneurs try to grow their impact by doing more. But true scalability comes from focus β not frenzy. Dawn reveals how she turned one clear throughline into books, a top-ranked podcast, and multiple coaching frameworks.
Vision-driven entrepreneurs and thought leaders who want to grow without burning out or diluting their message.
- A clear strategy for moving from "spaghetti stage" to focused ecosystem
- A method to build offers, content, and platforms that amplify each other
- Permission to scale with clarity and simplicity
Discomfort Tolerance: The Hidden Key to Follow-Through
Most people don't stop chasing their goals because they lack strategy β they stop when it gets uncomfortable. Dawn reframes discomfort tolerance as a buildable skill using her Comfort Plan and Worthy Discomfort framework.
High achievers ready to follow through on bold goals without white-knuckling their way there.
- A compassionate, strategic approach to navigating discomfort
- Tools to build tolerance without force or shame
- A repeatable plan to stay in action when it matters most
The Self-Trust Strategy: How to Make Any Goal Inevitable
Strategy alone doesn't make anything inevitable β self-trust does. Dawn introduces the Momentum Method: firm decision-making, consistent follow-through, and having your own back as the three essential skills behind every meaningful result.
Entrepreneurs and teams tired of starting strong and stalling out.
- A proven 3-step framework to turn clarity into consistent execution
- A practical way to lead with confidence, even when things don't go perfectly
- A mindset shift that replaces overthinking with decisive action
Do It for Data: How to Kill Perfectionism and Accelerate Results
Perfectionism and procrastination don't protect your goals β they paralyze them. Dawn reframes progress as a data-gathering mission, not a test you can pass or fail, so participants stop overanalyzing and start moving.
Anyone stuck overthinking their next step, delaying launches, or waiting for the "right" time to start.
- A fresh, no-shame approach to taking imperfect action
- Tools to turn every result into useful next-step data
- A way to build momentum without punishing yourself for the learning curve
Out of the Lobby, Into the Quiet: Where Grace Gets Loud
Grace doesn't shout. It waits β quietly, patiently β just beyond the noise. Dawn invites audiences to step out of the mental "lobby" of distraction and hustle and into the quiet space where clarity, connection, and calling get louder.
Faith-driven individuals, entrepreneurs, and leaders navigating transitions or seeking deeper purpose.
- A profound new lens on silence, rest, and spiritual leadership
- Ways to discern truth from noise in a noisy world
- A deepened sense of purpose guided not by pressure but by grace
Signature Insights
Dawn's Most Shareable Insights
These quotes are approved for use in articles, social media, and promotional materials β with attribution to Dawn Ledet, The Self Trust Coach.
"At a certain stage, the problem isn't strategy. It's that you're trying to build a primary business in isolation β and often with secondary energy."
"Confidence doesn't come from more training or more thinking. It comes from acting as the person who already leads the business you want."
"Unified builders hold the vision firm and the strategy lightly. Strategy is meant to evolve. The vision isn't the part that should be fragile."
"You don't need to become a different person to grow your business. You need to see yourself clearly enough to lead from the capacity you already have."
"Most growth problems aren't skill gaps. They're identity gaps β where your results have grown, but the way you see yourself hasn't caught up yet."
"Growth accelerates when you're in an environment that holds you as the builder you're becoming β before the rest of the world sees it."
Press & Features
In the Media
Dawn has been featured in national and international publications covering business, personal development, and faith-driven leadership.
Press Assets
Downloads & Media Files
Approved assets for editorial, promotional, and press use. Please do not alter photos or book covers without written permission.
Press Release β The Inner Room
Official press release for Dawn's newest book, The Inner Room.
Download PDF βPress Release β Trust. Surrender. Obey.
Press release for Trust. Surrender. Obey.: Faith Lessons from My Dogs.
View Press Release βApproved Photos & Assets
Author photos, book covers, and podcast logo β all approved for press use.
Open Google Drive βGet in Touch
Interviews, Speaking &
Media Inquiries
For podcast appearances, keynote speaking, media interviews, or collaboration opportunities β reach out and a member of Dawn's team will respond promptly.
