Build the Book, Talk, or Business You’ve Been Dreaming About—With Unshakable Self‑Trust

Tell Me More About You

If it’s on your heart, it’s time to be in the world. Let’s claim it, build it, and make it real.

This is for the visionary entrepreneurs (and those with an entrepreneurial spirit) who are ready to stop circling their calling and start building the thing that won’t leave them alone—whether it’s a bestselling book, a signature keynote, or a business that finally reflects the full depth of who they are.

Starting your next chapter—whether it’s a book, a keynote, or a business—there’s a good chance you were seeking:

✓ Creative Freedom
✓ Meaningful Impact
✓ Recognition for the wisdom you’ve earned
✓ The confidence to finally put yourself out there

You could see it —

Publishing the book that’s lived in your notes app and journals for years – the one people keep telling you to write because your story, your insight, your truth deserves to be read.

Standing on stage, delivering a keynote that doesn’t just inform—it moves people, opens doors, and reflects the leader you’ve always known yourself to be deep down.

Building a business that feels like a true extension of your values—where your brilliance, boldness, and belief in something bigger finally have a home.

Feeling seen not just for how hard you work, but for the real value you bring—your ideas, your lived experience, your heart.

It feels like finally coming home to yourself…
like the version of you you’ve always known was in there finally gets the mic.

But that clarity? That momentum?
It starts to fade when self-doubt creeps in…
when decision spirals, time constraints, and what-ifs slow you down or shut you down completely.

You’re not here to waste time in limbo.
You’re here to build what won’t leave you alone—and Claimed is how we make that happen.

And here’s what makes this even harder than it looks…

The longer you wait, the more doubt grows.

You don’t just lose time—you start to lose trust in yourself.

That dream? It starts to feel further away.
That message? Quieter.
That energy you used to have for creating something new? It gets spent managing what already is—putting out fires, juggling responsibilities, and convincing yourself now’s not the time.

You tell yourself:
“It’s not going anywhere. I will do it.”

But unless something changes—unless you learn a different way and start making different decisions—it won’t happen.
And the consequences are bigger than just not writing the book, pitching the speech, or launching the business.

You start shrinking your own potential.
You start mistrusting your own instincts.
You start confusing comfort for safety and delay for strategy.

This is not your fault.

The world is full of how-to’s:
How to write the book.
How to build the talk.
How to start the business.

But almost no one is teaching how to become the person who executes with clarity, ease, and full trust.
The person who actually becomes the best-selling author, the in-demand speaker, the respected business owner.

That’s the real work.
And it’s the work we do here—together.

Your Vision Is Ready to Be Claimed

Don’t give up hope.
Don’t downplay what you want.
Don’t delay it just because it feels overwhelming or uncertain.

You can write the book that lives up to the truth of your story.
You can craft a keynote that leaves people breathless and replaying your words in their minds.
You can launch or grow the business that’s been whispering in your heart for years.

All without sacrificing your peace, your priorities, or your sense of self.

You don’t have to become someone else to reach your next level—you just have to become more fully you.

And with the right support and the right system, it doesn’t have to feel so heavy.

That’s exactly what Claimed is here to offer:
A space to think bigger, act bolder, and finally move like the future version of you—
the one who already has the book deal, the stage, the strategy, the impact.

Because your next level doesn’t need more time.
It needs a declaration.
It needs you—fully claimed.

So what’s in the way?

It’s not talent. You’ve got that.
It’s not desire. You’ve never stopped thinking about it.

What’s in the way is something more subtle… and sneakier.
It’s the voice that says:

“Now’s not the right time.”
“You need more clarity.”
“You should wait until someone asks for it.”
“What if it flops?”
“What if it works and you can’t keep up?”

It’s the invisible weight of decision spirals, doubt tornadoes, perfection pressure, and fear of being seen before you feel “ready.”

You’re not broken. You’re just stuck in a loop that keeps pushing your next level just out of reach.

And that’s where Claimed comes in.

This isn’t another course or coaching package where you’ll overthink every step.

Claimed is a private, powerful container where we cut through the noise together—clarifying your vision, making bold decisions, building momentum, and strengthening the one skill that makes everything else work:

Self-trust.

Because the truth is—your next level doesn’t arrive when the fear goes away.
It arrives when you claim it anyway.
With support. With strategy. With someone who sees you and knows you can do this.

Introducing Claimed

The solution to finally bringing your next-level vision to life—
without battling procrastination, perfectionism, or paralyzing doubt.

Whether it’s the book, the keynote, or the business idea that won’t let you go,
Claimed helps you take bold, aligned action—
grounded in self-trust, backed by strategy, and
free from the noise that’s been slowing you down.

Your Next Level Claimed

 

What’s Inside Claimed

A strategy that grows with you—because cookie-cutter doesn’t cut it anymore.
You’ll build a self-trust-fueled framework that aligns with your next-level identity, not your past patterns.

Before we jump into tactics, we co-create the right strategy for you,
so that you're not wasting time on trends, advice that doesn’t fit, or paths that lead you away from your vision.

And more than that?
You’ll start to see yourself differently—not as someone trying to “become” successful,
but as the person who already is.
This is the difference between chasing worth and fulfilling your calling.

Here’s how that takes shape inside:

✔️ Execute the Right Strategy at the Right Time
So that you're no longer second-guessing or piling on more tactics—you’re moving forward with intention and measurable traction.

✔️ Simplify Your Execution Without Sacrificing Results
So that growth feels lighter, more focused, and aligned with how you actually want to live and lead.

✔️ Build a Sustainable Decision-Making System
So that you can stop spinning in doubt and start leading with clarity—even in uncertain seasons.

✔️ Shift From Firefighting to Focused Leadership
So that you’re not constantly putting out fires—but anticipating challenges, creating margin, and staying in command of what matters most.

✔️ Let Go of What’s No Longer Yours to Carry
So that your time, energy, and creative bandwidth go toward vision, innovation, and what truly moves the needle.

✔️ Become the Leader Your Vision Needs Next
So that you stop being the bottleneck and start claiming the role you were always meant for—with support, systems, and self-trust to match.

Here's What You'll Receive:

Weekly Private Coaching

Clarity over chaos, one decision at a time
This is where the fog lifts. Each session is a strategic reset designed to zoom out, prioritize what matters most, and guide you forward with grounded confidence. You’ll untangle overloaded priorities, make clear decisions, and move with momentum—without overthinking or burning out.

Between-Session Support (Text + Email)

Real-time support when it counts most
Big decisions and mindset spirals don’t wait for your calendar. Between sessions, you’ll have access to personalized support so you can navigate challenges and stay aligned—without losing energy to overthinking or urgency spirals.

The Follow-Through Formula

Turn goals into inevitabilities—without the burnout
 This proprietary, self-paced framework teaches you how to follow through with clarity, strategy, and self-trust. It’s not cookie-cutter—it’s how you create success on your terms. Inside, you’ll learn:

  • Module 1: Foundations of Self-Trust – Build the ultimate strategy that makes all other strategies work: self trust
  • Module 2: Claim Your Mindset of Achievement – Build the mindset that makes sustainable success possible
  • Module 3: Decide – Craft your inevitable goal strategy
  • Module 4: Do – Build your infallible follow-through roadmap
  • Module 5: Have Your Own Back – Boost productivity & master your inner dialogue
    • Includes powerful tools like:
      • The Comfort Plan
      • Goal Success Calculator
      • I'm So Impressed List
      • Obstacle Abatement Plan
      • Decision Flowchart

The Self Trust Solution Anchor

The mindset work that sticks—because it’s yours
This isn’t about fixing you. It’s about helping you reclaim your judgment, timing, boundaries, and way of working. When you trust yourself deeply, clarity comes faster, and strategy becomes second nature.

Private Client Portal

Your progress, organized and always accessible
Get lifetime access to your client dashboard with coaching call replays, implementation notes, and on-demand resources to keep you focused and moving forward between sessions.

Sign up now and receive these exclusive bonuses:

90-Minute Strategic Deep Dive

Start with clarity, not confusion.
Before we dive into your weekly coaching rhythm, we’ll zoom out together to lock in your vision, identify the real obstacles, and map the key gaps standing in your way. You’ll leave this call with a powerful, customized jumpstart to your entire coaching experience.
Perfect for those who wonder: “Where do I even start?”

Signed Copy of Master Your Inner Dialogue

Elevate your mindset with a tool you’ll come back to again and again.
You’ll receive a signed physical copy of my book, Master Your Inner Dialogue, filled with practical strategies to quiet the noise, shift your self-talk, and move forward with clarity. This isn’t just inspiration—it’s implementation.

Personal Review of Your Infallible Goal Roadmap + Monthly Evaluations

Stay on track without burning out.
Submit your roadmap and monthly check-ins for personalized feedback. I’ll review your strategy, pace, and progress to make sure it’s still aligned with your energy, priorities, and vision—so you keep moving forward with confidence and support.
Ideal if you worry about staying consistent or getting off course.

Lifetime Access to the Follow-Through Formula

Because your next level will keep evolving.
Get unlimited access to the full Follow-Through Formula program, including all future updates, tools, and enhancements. You’ll never “age out” of support.

Ask Your Coach Portal

Get your questions answered—anytime.
Access our private Q&A portal to submit questions in between sessions and receive thoughtful, grounded responses. Whether you’re facing a stuck point, a strategy snag, or just need a moment of encouragement, I’ve got you.
You don’t have to wait to get support even after your coaching ends.

What Clients Say About This Work

Real leaders. Real breakthroughs. Real results.

“I went from constantly reacting and spinning to leading proactively and getting back into the visionary seat of my business. I’ve made more confident decisions in the past 30 days than I had in the six months before.”
 — Veronica, Executive Coaching Client

“I finally feel like I can breathe again. This work helped me release things I didn’t even realize were draining me—and I’m seeing the ripple effect in my team’s performance too.”
 — Aimee, Follow-Through Formula Client

“I’ve worked with other coaches before, but this is the first time I felt seen and expertly supported. Dawn helped me create a simple, powerful strategy that I’m actually executing—and the growth is happening.”
 — Jodi, Lab + Snapshot Client

“I no longer feel like I’m running on fumes. Claimed gave me the reset I didn’t know I needed. I’m leading differently now, and the numbers show it.”
 — Lynne, Business Owner, Claimed

Your Executive Coach, Dawn Ledet

Founder of The Self Trust Solution

I help entrepreneurial leaders stop overfunctioning, simplify how they work, and finally follow through on the business vision they still believe in—but can’t keep building the way they have been.

With over 6,000 hours of coaching under my belt, two published books, and decades of leadership experience in high-stakes hospitality and sales, I understand what it’s like to carry the pressure of “making it work” while spinning more plates than any one person should. I know how easily burnout can hide behind success, and I also know what it takes to create meaningful, sustainable change.

I created The Follow-Through Formula after watching too many brilliant leaders (myself included) struggle with overthinking, overworking, and underliving. It’s a radically simple yet powerful framework that helps you make clear decisions, take aligned action, and trust yourself fully—so you can create the growth you want without sacrificing the life you’re building it for.

You don’t need another template or to push harder. You need strategic support, personalized clarity, and a proven way to actually follow through.

This is what I do best.

When you work with me inside Claimed, I bring my coaching mastery, executive strategy lens, and a deep belief in your capacity to the table—so you can finally lead your next-level in a way that feels lighter, more aligned, and powerfully effective.

Tell Me More About You

What's the Investment?

Before we talk numbers, let’s talk worth:

What would it be worth to finally follow through—on the things that matter most—without burnout, backtracking, or giving up your life to do it?

To run your business without feeling like you’re running on empty?

To make confident decisions without second-guessing them for days?

To lead with clarity, not chaos?

Most coaching programs will hand you a template or more strategies to try.
This one gives you the system that makes any strategy work—because it’s built around you.

That kind of support? It’s easily worth $25,000+.

But I’ve made this a no-brainer for the right person.

You Have Two Ways to Say Yes:

Pay In Full

$6,000

One Time Payment

Save $600 when you pay in full

CLAIM IT NOW

Payment Plan

$1,100 x 6

6 Monthly Payments

Spread the investment over time

CLAIM IT NOW

And don’t forget—you’ll also receive:

  • Lifetime access to the Follow Through Formula
  • A physical signed copy of Master Your Inner Dialogue
  • A personalized 90-minute Deep Dive Strategy Call
  • Ongoing review of your roadmap + monthly evaluations
  • The private Ask Your Coach Portal
     … and most importantly, me in your corner for 6 months, making sure your execution stays as aligned as your vision.

The Momentum Guarantee

You bring your vision—I’ll help you move it forward.

If, after the first 30 days inside Claimed, you’ve:

  • Shown up for sessions
  • Engaged with the Follow Through Formula
  • Taken intentional steps toward your vision

… and still don’t feel more grounded, focused, and in motion?

We’ll pause, reassess, and recalibrate your roadmap together.

No blame. No shame. Just full commitment to momentum.

Because this isn’t about pushing through overwhelm—it’s about building clarity, strategy, and sustainable success that actually honors your life and leadership.

Don’t Just Take Our Word For It

Here’s what other visionary leaders are saying after working inside this unique approach:

“Before Claimed, I was constantly reacting—putting out fires, changing direction weekly, and carrying the weight of every decision alone. Now? I have a rhythm, a grounded focus, and a plan I actually follow through on.”
 — Amanda R., Creative Agency Founder

“This wasn’t just coaching. It was a complete reintroduction to the most powerful version of myself. I finally trust the way I work, and that changed everything.”
 — Cheryl M., Fractional COO

“I used to think follow-through was a discipline problem. Turns out, it was a clarity and self-trust problem. Claimed helped me rebuild both.”
 — Jordan W., Consultant & Speaker

“The Follow Through Formula gave me the tools. The coaching made it real. And the weekly support kept me moving through even the hard stuff. I’ve never executed with so much calm and confidence.”
 — Elena S., Tech Startup Advisor

Does Claiming Your Vision Feel Both Thrilling and Terrifying?

You’re not alone if it does.

Maybe you’re afraid that if you pause long enough to really go after what’s been on your heart, something else will fall apart.
That claiming this next level might cost you momentum, time, or even the identity you've worked so hard to build.

Maybe you worry that this dream—your book, your talk, your business—is a luxury.
That the timing isn’t right.
That you should already know how.
That asking for support is somehow proof you’re not ready.

But let me ask you this:

👉 What’s the cost of continuing to carry your vision but not act on it?
More delay? More self-doubt? More quiet wondering if you’re falling behind?

👉 What would change if you gave yourself full permission to claim the version of you who’s already there?
Not later. Now.

The truth is:

You don’t need more pressure.
You don’t need another productivity hack or marketing checklist.
You need a system—and a strategy—that helps you lead your vision forward without sacrificing your well-being, your time, or your self-trust in the process.

And that’s exactly what Claimed is here to help you do.

You’ll learn how to build focused momentum, see yourself as the leader this next chapter requires, and finally fulfill the calling that’s been waiting inside you—without burnout, perfectionism, or doubt dictating your next step.

What If This Is the Moment Everything Changes?

Close your eyes and imagine this with me.

You walk into Monday morning knowing what matters—and what doesn’t.
There’s no rush. No scramble.
Just a calm, grounded sense of I’ve got this.

You sit down at your desk—coffee warm, shoulders relaxed, heart steady.
Not driven by urgency… but by conviction.

Your calendar reflects your priorities—not other people’s emergencies.
Your message is clear, your vision anchored.
Your team is energized because you are.
Decisions get made—not debated for days.

You’re no longer surviving the week on adrenaline and ambition.

You're leading.
Calmly. Strategically. Powerfully.

There’s space to breathe.
Room to think.
Time to live.

You take long walks with your dog again.
You leave the laptop closed on Sundays.
You remember what it's like to create from inspiration instead of obligation.

And instead of watching your vision collect dust on the shelf of “someday,”
you’re living it.
Writing the book.
Delivering the keynote.
Building the business that actually reflects your brilliance.

You’re finishing what you start.
Delegating with discernment.
Making decisions in days that used to take months.

You’re still ambitious.
But now… you’re aligned.

Because Claimed didn’t just help you get more done—
it helped you reclaim how you do it.

This is not a fantasy.
It’s entirely possible.
And it starts with one bold, clear, powerful decision:

To claim your next level now.

Let’s Review Everything You’re Getting When You Join Claimed

Weekly Private Coaching for 6 Full Months
Intentional, strategic sessions to clear the clutter, solve in real-time, and lead with conviction.
Value: $7,200

Between-Session Support (Text + Email)
Real-time coaching access for unlimited midweek decisions, spirals, and strategy pivots.
Value: $2,800

90-Minute Strategic Deep Dive
Lock in your vision, pinpoint obstacles, and map your clearest starting point.
Value: $849

The Follow Through Formula (Lifetime Access)
 The complete system to decide, do, and have your own back—no more burnout. Includes:

  • Foundations of Self-Trust
  • Claim Your Mindset of Achievement
  • Decide: Build Your Inevitable Goal Strategy
  • Do: Create Your Infallible Follow Through Roadmap
  • Have Your Own Back: Boost Productivity & Master Your Inner Dialogue
  • Tools: Comfort Plan, Goal Success Calculator, I’m So Impressed List, Obstacle Abatement Plan, and Decision Flowchart
     Value: $497

Client Portal
 Access all coaching call replays, written recaps, and private client notes.
 Value: $500

Bonus: Signed Copy of Master Your Inner Dialogue
 Your mindset mastery field guide—shipped straight to your door.
 Value: $25

Bonus: Personalized Review of Your Infallible Goal Roadmap + Monthly Evaluations
Accountability and alignment check-ins to help you stay on pace with less pressure.
Value: $1,000

Bonus: Ask-Your-Coach Portal (Lifetime Access)
 Submit questions and get thoughtful, strategic coaching responses anytime.
 Value: $1,500

Total Value: $14,371
Your Investment? $6,000 or 6 payments of $1,100
That’s a savings of over $8,000

You've Got Questions. I've Got You.

Let’s Talk—Leader to Leader

You’ve got a choice to make.
Not tomorrow. Not when the timing’s perfect.
Right now.

You can keep doing what you’ve been doing—
pushing through, white-knuckling your way forward, telling yourself that more grit, more hustle, or more time will eventually get you there.

But let’s be real:
If that worked, it would’ve worked by now.

So ask yourself—where will you be 6 or 12 months from now if nothing changes?

✨ Still spinning on strategy with nothing solid in motion?
✨ Still dragging a half-written book behind you?
✨ Still thinking about that keynote instead of delivering it?
✨ Still stuck between “I’m meant for more” and “I’m too behind to start”?

And despite the “I will do it eventually” self-talk…
Unless something shifts, you won’t.
Not because you don’t care.
But because you haven’t been shown how to become the person who actually claims it.

You’ve learned how to write the book.
You’ve seen a thousand templates to pitch the talk.
You’ve binged podcast after podcast about how to start the business.

But nobody’s shown you how to…

👉 Think like the best-selling author.
👉 Act like the in-demand speaker.
👉 Lead like the founder you know you are deep down.

That’s where everything changes.

Claimed Was Built for This Moment

It’s not about more tactics or timelines.

It’s about creating space for the right strategy—
The one built around your vision.
The one that evolves with you, not one that boxes you in.

In Claimed, you’ll build:

✅ Self-trust that doesn’t shake every time doubt creeps in
✅ Strategy that grows with you, not apart from you
✅ Momentum that feels grounded, not like a sprint to nowhere

You’ll stop trying to prove you’re ready—
and start becoming the person who already is.

No more waiting for permission.
No more collecting tools you never use.
No more doubting the dream.

This isn’t indulgent.
It’s impact.
It’s legacy.
It’s you, doing what you’re here to do.

So… are you ready to stop circling the idea?

Because it’s time to claim your next level—and build what only you can build.

Let's Begin