I help high-achievers move from pressure to clarity—with self-trust as the strategy.

 
The Self Trust Coach, Dawn Ledet crouching down in a garden smiling towards camera

Why Self-Trust Changes Everything

Welcome—I’m Dawn Ledet, founder of The Self Trust Solution™ and creator of the 3E Success Method™. I help high-achieving entrepreneurs and business leaders like you unlock the one skill that makes execution inevitable: self-trust.

I know what it’s like to accomplish a lot on paper but feel like something’s still not clicking—second-guessing, overthinking, and perfectionism sneak in no matter how much you do. I spent years chasing results, pushing harder, and trying to outwork doubt. But no amount of success silences that inner noise—not until you build trust with the person behind the strategy: you.

✨ Self-trust changes everything. ✨

It’s not just a mindset. It’s the strategy behind every successful outcome—because without self-trust, even the best plans stall.

When you trust yourself, you move from:

  • đźš« Perfectionism → Progress (so action isn’t delayed by waiting for the “perfect” plan)

  • đźš« Procrastination → Execution (so follow-through becomes natural, not forced)

  • đźš« Self-doubt → Confidence (so decision-making feels clear and aligned)

You stop outsourcing your confidence and start operating from clarity, self-leadership, and resilience—qualities that make success sustainable and enjoyable.

That’s what I help you do.

Through frameworks like the 3E Success Method™ and programs like The Self Trust Executive™ and The Follow-Through Formula™, I guide leaders in building unshakable self-trust—so they can lead better, grow faster, and enjoy the process more.

💡 Let’s make self-trust your superpower. Because when you trust yourself, growth becomes inevitable—and your next level stops feeling so hard.

Boost Your Self Trust in Just 7 Days

The Foundation of Self Trust

When it comes to achieving what you want—whether in business or life—self-trust is the foundation that makes success inevitable.

But here’s the truth: A lack of self-trust isn’t just about insecurity or self-worth. Even the most driven, high-achieving entrepreneurs can find themselves second-guessing decisions, procrastinating on big moves, and feeling stuck despite their past success. (humbly raising my hand✋🏻)

Self-trust often becomes most visible when you’re reaching for something bigger. It’s the difference between forcing yourself forward through doubt and exhaustion—versus confidently following through with clarity and ease.

The key to achieving your goals isn’t just another strategy. It’s learning to trust yourself enough to execute.

And the best way to build self-trust? Transforming your relationship with yourself—starting with the way you talk to yourself, the way you make decisions, and the way you follow through.

That’s exactly what I help you do.

How I Help You Build Unshakable Self-Trust

As The Self Trust Coach, I help high-achieving entrepreneurs and business leaders move from hesitation to bold execution by making self-trust your most strategic advantage.

Because your goals don’t just need more planning.

They need a foundation of clarity, consistency, and inner leadership—the kind that helps you navigate change, challenge, and next-level growth without spiraling into second-guessing or over-efforting.

Inside my coaching, you’ll learn to apply The Self Trust Solution™—my proven methodology for achieving your goals with less doubt and more direction.

At the core are two transformative systems:


✅ The 3E Success Method™

A results-driven framework that turns vision into follow-through:

  • Envision → Make clear, aligned decisions that move your goal from idea to plan.

  • Execute → Take consistent, strategic action—even when it’s uncomfortable or inconvenient.

  • Embody → Lead from self-trust so you can evaluate, adjust, and keep growing without burning out.

Once this method becomes second nature, it activates what I call the Self Trust Success Cycle™—a repeatable rhythm of sustainable progress:

Decision → Action → Evaluation → Adjustment


Together, these frameworks eliminate the noise and create the structure you need to succeed—not through pressure, but through power.

No more spinning.
No more waiting for the right mood, timing, or tactic.
Just grounded clarity, confident follow-through, and results you actually enjoy—on repeat.

What Makes Me Me

I believe in the power of grounded wisdom, strategic execution—and comfort that doesn’t get in the way of progress.
I believe in honest conversations, cozy sweatshirts, and that discomfort doesn’t mean something’s gone wrong.
I believe success should feel like you all the way through—not just at the finish line.

And I also believe that we carry who we are into everything we do.

Like the girl in this photo—me and my sister, ages 7 and 11, on one of the beaches where we used to set crab nets. I didn’t know it was hard work. I just knew it was fun.

That’s how I grew up: in the rich waterways outside New Orleans, where our family time was also our food, our connection, and our joy. Fishing, shrimping, crabbing, water skiing—what others might call effort, I only knew as adventure.

It’s probably why hard work has never felt particularly hard for me.
It’s always been about meaningful effort—the kind that leaves you full, not depleted.

What makes me me is equal parts fire and softness. Strategy and soul.
Big vision, and real joy in the smallest wins.
Comfort and stretch. Discipline and delight.

And what makes me your coach is that I know how to bring all of that into your goals—
so you don’t just succeed…
You succeed well.

Work With Me

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At The Self Trust Coach, we believe self-trust isn’t a luxury—it’s a necessity. It fuels success, guiding you through new chapters, big goals, and quantum leaps in your business. When you trust yourself, everything changes.

Let’s build that trust together.

THE FOLLOW-THROUGH FORMULA

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The Follow-Through Formula™ gives you the tools, structure, and optional coaching support to stop overthinking, stay consistent, and finally finish the goals that matter most—without burning out or abandoning yourself in the process.

Get Your Follow-Through Formula

THE SELF TRUST EXECUTIVE

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The Self Trust Executive™ is high-level coaching for entrepreneurs and leaders who are ready to move beyond strategy and lead with bold, decisive execution. This is where you refine your instincts, make faster decisions, and operate from your wisdom—without the noise of second-guessing. 

Learn More About The Self Trust Executive

POST CERTIFICATION UPLEVEL

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High-level mentorship exclusively for certified coaches ready to refine their craft and deepen their impact. This is your space for real-time feedback, skill development, and continuous growth as a coach—think continuing education, but with strategic, personalized support.

Learn More About Post Certification Uplevel

Additional Resources

Image of woman on a dock overlooking mountains and water after experiencing the 7 day self trust boost email series

The Self Trust Boost

A free 7-day clarity reset for entrepreneurs and leaders who are ready to stop spinning, start deciding, and finally follow through. In less than 10 minutes a day, you'll reconnect to and build self-trust and clarity.

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image to click showing Dawn Ledet, The Self Trust Coach offering her free training to overcome procrastination for good.

 The Strategy Snapshot

​A personalized, fast-turnaround video that cuts through the mental noise and gives you a clear, strategic next step based entirely on your answers to 5 powerful questions.

image of the cover art for The Self Trust Solution Podcast- click through to access podcast page

 

The Self Trust Solution Podcast

A podcast for entrepreneurs and business leaders dedicated to breaking down goal achievement, and personal growth in a way that’s clear, practical, and actionable. Join me to turn self-trust into your ultimate success strategy.

click through image of woman at computer taking notes from the self trust blog

The Self Trust Blog

Articles providing mindset shifts, decision-making tools, and follow-through strategies to overcome procrastination, redefine perfectionism and acheive your goals fueled by self trust.​

click through image of Master Your Inner Dialogue book on an iphone

Master Your Inner Dialogue

Your inner dialogue shapes your success—and this powerful, actionable book helps you transform your thoughts into your greatest asset. Learn how to overcome self-doubt, trust your decisions, and create meaningful progress.

woman thinking about self trust and how to recognize and rebuild in this image to click

Why Self Trust Matters

Dive into a wealth of information about self-trust and how it affects decision making, follow through and perserverance.  Get answers to our most asked questions and 25 ways to recognize and rebuild self trust.​

Stay Connected

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designation of 20+ years of leadership , development and mentoring
designation of over 3K hours of coaching
Designation as a Certification Instructor, Mentor and Coach with The Life Coach School's certification and Get Coached programs