Now in Season 3
The Self Trust
Solution Podcast
A Podcast for Entrepreneurs & Business Leaders
What if trusting yourself wasn't just part of success β but the strategy that makes everything else work? Cut through noise, overthinking, and self-doubt so you can make clear decisions, take aligned action, and follow through with confidence.
Recent Episodes
Knowing It vs. Living It
He could teach emotional regulation before he was actually living it. Dr. Ken Martz is a licensed psychologist with more than 30 years in mental health and addiction treatment, and the author of the international bestseller Manage My Emotions. This episode traces his path from a panic attack in a post office line, to a hospital gown, to building the Unshakeable series for high-performing men moving from anxious to unshakeable. It's about the gap between understanding something intellectually and actually choosing to live it, and why closing that gap is a relationship shift, not a strategy shift.
Certainty Follows the Decision
She had six chairs, one booth renter, and no proof any of it would work, and she moved anyway. Chelle Neff is the founder of Urban Betty, a four time Inc. 5000 salon company in Austin, Texas, built from six chairs into a business with nearly 100 team members across three locations. Every real structural shift along the way, the move to a commission model, hiring a business consultant, finally stepping back from doing hair herself, came after she had already made the call, not before she felt ready to make it.
Self-Trust Before Evidence
Six months into her business, with no marketing background and no proof it would work, Maggie Olson agreed to spend $40,000, half of what her company had made that year, on a single bet. Maggie Olson is the founder of Nova Chief of Staff, the leading destination for Chief of Staff education, certification, and development. Before starting Nova, she spent 20 years in retail, food and beverage, and technology, including building the Chief of Staff model at T-Mobile from scratch. This conversation follows the decision that shaped Nova's early growth, and what it actually took to make it, before there was any evidence it would pay off.
Tell Yourself the Truth
Her panic attacks stopped the day she finally said the true thing out loud. Tara Campbell spent 26 years as a COO before founding Tangent Advisory, and this conversation traces the year everything she'd built on the outside stopped matching what she knew to be true on the inside. She and Dawn unpack the real difference between self-abandonment and self-honoring, and why practicing small truths, not confidence, is what rebuilds trust in yourself.
The Comparison Trap After Success
Jen Recla's business was working. That is exactly when the comparison trap got louder, not quieter. Jen Recla is a leadership coach and the founder of Recla Coaching & Consulting, where she helps senior leaders build resilient, high performing teams after nearly 15 years across healthcare, nonprofit, and public sector organizations. Her second year in business hit real momentum, and the comparison spiral got sharper anyway. This conversation is about what happens when the safety you used to borrow from a job title has to be generated internally instead.
The Promise You Keep
She's spent 20 years helping other people finish their hardest work. Her own sat unfinished for three years. My guest this week is Jenn Farrer, certified executive coach, keynote speaker, and author of Make Them Think: How to Coach for Ownership, Insight, and Action. Jenn has coached and trained thousands of executives, athletes, and teams. But this conversation is about the season most people never see, nearly three years into what was supposed to be a six month creative sabbatical, with nothing finished but a Notes app full of half-started ideas, and what it actually took to change that.
Reversible Decisions and Walking Away from Millions
He hit every financial goal he'd ever set. And he still felt like something was missing. My guest this week is Ray Higdon, founder of Higdon Group, where he helps sales reps stop chasing and start closing with confidence. Since 2018, he's helped students generate over 300,000 new customers. But this conversation isn't about sales tactics. It's about the decision Ray made in November 2022 that cost him a multimillion dollar contract, reshaped his marriage, and changed how he runs his business, and what it actually takes to trust a direction that doesn't come with guarantees.
The Decision Before Clarity: When Mission Pulls You Out of Retirement
Sam Yehia spent 35 years building and scaling 13 businesses across hospitality, entertainment, and real estate before selling everything in 2019, just ahead of the pandemic. He didn't stay retired. He returned to build a platform for first person journalism, not because the math made sense, but because he decided it was necessary before he had proof it would work.
About the Show
No Amount of Strategy Can Compensate for a Lack of Self-Trust.
If you're navigating decision fatigue, procrastination, perfectionism, or inconsistent follow-through, this podcast gives you the tools, mindset, and momentum you've been missing.
Hosted by Dawn Ledet, The Self Trust Coach, each episode helps you turn self-trust into a repeatable success cycle β through her signature frameworks like the Self Trust Success Cycle and the Momentum Loop (Decide β Do β Have Your Own Back).
Through solo episodes and deeply resonant guest conversations, you'll hear honest, insight-rich stories of the moments when self-trust changed everything.
You'll Learn How To
Be a Guest
Your Story Might Illuminate Something Bigger.
Season 4 of The Self Trust Solution is built around 12 core distinctionsβideas that change how we see ourselves, our decisions, our relationships, our leadership, and our lives.
Every guest conversation serves one of those distinctions through a real story, a live coaching conversation, or a reflection on what changed after living it.
If your experience has revealed something worth seeing differently, we'd love to hear from you.
The distinctions we're exploringβ¦
What Results Were Never Meant to Decide
When outcomes stopped being the judge of who you are or what's possible.
What Silence Reveals
What became visible when life finally got quiet enough to hear it.
Fear Isn't Authority
When you stopped letting fear have the final vote.
The Story Beneath the Strategy
When what looked like an external problem revealed something much deeper.
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Featured Podcast Appearances
Dawn has had the privilege of guesting on incredible podcasts, sharing insights on self-trust, decision-making, and goal achievement with hosts leading conversations in business, personal development, and mindset.
