Is your business ready to replace your income — and are you??
The Identity Map for Coaches & Experts
See the stage you’re currently operating from — and what your business is asking of you next.
Built on Dawn Ledet’s Self-Trust methodology, trusted by coaches and experts building six-figure businesses.
This is for you if:
- You’re earning income from your business (or actively building toward it)
- You’re still employed — or recently left — and working toward full-time self-employment
- You know you’re capable of more, but your results aren’t consistent yet
- Some months feel strong… and others don’t
- You’ve invested in strategy, training, or certifications — and you’re ready to build something that can actually carry your income
If you’re still figuring out what kind of business you want, this isn’t for you.
If you’re building something real — and you want it to support your life — you’re in the right place.
Most coaches and experts don’t struggle because they lack strategy.
They struggle because their business still feels less secure than their paycheck.
So decisions get filtered through safety:
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Holding prices lower than your value
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Revisiting decisions when results fluctuate
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Waiting for certainty before making bigger moves
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Treating strong months as luck instead of evidence
You know you can create income.
You just don’t fully trust it yet.
That’s not a strategy problem.
That’s an operating identity gap.
And that’s exactly what this assessment reveals.
What the Identity Map Shows
The Self-Trust Identity Map identifies which of five operating identities you’re currently working from:
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Disconnected – your foundation isn’t fully established yet
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Hesitant – capable, but still operating cautiously
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Returning – proven capacity, but inconsistent results
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Rooted – stable and building intentionally
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Claimed – operating with full ownership and expansion
There is no wrong result.
Each identity simply shows:
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How you’re currently operating
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What may be limiting your growth or income stability
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The next level your business is asking you to step into
How the Self-Trust Identity Map Works Works
When you click the link, you’ll receive:
1. A short, 8-question identity diagnostic
Designed to reveal how your current identity is supporting — or constraining — your business growth.
2. A personalized identity insight
Not a label.
A clear reflection of the season you’re in as a business owner or expert.
3. A strategic next step
Aligned with your current identity — whether you’re recalibrating, rebuilding momentum, or expanding.
This isn’t about who you “should” be to grow.
It’s about leading your business from who you already are — more fully.
Why This Matters
This isn’t about becoming someone different.
It’s about recognizing the level of capacity your results are already pointing toward — and closing the gap between what you’re capable of and how you’re currently operating.
Because once your operating identity shifts, your decisions change.
And when your decisions change, your income follows.
This assessment is based on the patterns I see every day working with coaches and experts who are building businesses meant to replace their income.
The biggest shifts don’t come from more strategy.
They come from operating at the level your business actually requires.
— Dawn Ledet (Luh-Day — oui, it’s French)
The Self-Trust Coach
If you’re serious about building a business that can support your life, this will show you exactly where you are — and what your next level requires.
Take the Self-Trust Identity Map
(5 minutes)
You’ll receive:
- Your current operating identity
- What may be limiting your growth or income stability
- A clear next step based on where you are now
Designed for entrepreneurs, experts, and coaches building what’s next.
MEET THE CREATOR.
Hi, I’m Dawn Ledet (Luh-Day — oui, it’s French).
I’m a coach, author, and speaker known for my grounded, practical, and deeply human approach to identity, leadership, and business growth.
With more than two decades of leadership experience and over 6,000 hours of paid coaching, I work with entrepreneurs, experts, and coaches who are ready to build what once felt out of reach — not by pushing harder, but by learning to lead themselves with greater self-trust.
I created the Self-Trust Identity Map as a starting point because clarity doesn’t come from doing more.
It comes from understanding who you’re leading from.
When identity is clear, decisions follow naturally — and momentum becomes sustainable.
Everything here begins with seeing yourself clearly.
Take the Self-Trust Identity MapJulie D.
“This helped me see where I was actually more aligned with my vision than I thought! And it made my next focus so much clearer.”