The First Book Is Never Just About the Book

And the second one? It’s never just about sales.

You don’t know what you don’t know… until you’re 9,000 words in, knee-deep in imposter syndrome, wondering why you ever thought you could write a book in the first place.

And yet— There’s something sacred about the first time you say, “I’m writing a book.”

Something shifts.

And if you’ve felt called to write one—you know it’s not just about pages and word counts.

It’s about claiming the wisdom you already carry… and becoming the version of yourself who’s ready to share it.

Let me tell you how it started for me.

I Didn’t Know What I Was Doing—And That Wasn’t the Problem

My first book was born from a deep desire to challenge the inner critic narrative that was dominating the personal development space. I wanted to offer an alternative to the “self-sabotage” storyline—and share a truth I had lived through, witnessed in my clients, and learned to coach myself out of.

But here’s what I didn’t have: 

✅ A strategic launch plan 

✅ A clear editorial process 

✅ A clue what came after “The End”

What I did have: 

🔥 A mission 

🔥 A message 

🔥 Stubbornness (let’s not underestimate this one)

I was deeply committed to getting it done. But that didn’t mean it was smooth. There were rewrites. There were tech fails. There were “this is terrible” moments. And I still thought it wasn’t “real” until someone else told me it was.

But here’s what that book gave me that no marketing course ever could:

• A deeper belief in the power of my own story
• A stronger voice
• The courage to keep going, even when it didn’t feel “perfect”

Then Came Book Two… and the Realization That Changed Everything

By the time I started writing Trust. Surrender. Obey., I had data from my first book. I had clarity, support, and a much better understanding of how to not just write—but release a book that would continue to ripple through the lives of readers long after launch day.

And guess what?

Even though Book Two was entirely different in tone, format, and theme—it boosted sales of Book One.

Because once someone resonates with your voice, they want more of you. They want the full picture. They want to grow alongside you.

That’s the real ROI of thought leadership. It builds momentum, authority, and an impact ecosystem that expands far beyond any one offer or product.

That’s the real work. That’s what I built my Claimed coaching container to deliver. Because whether your next move is a book, a keynote, or a whole new business model… it’s not just about producing the thing—it’s about becoming the kind of leader who can carry it all forward.

Claimed Isn’t a Book Program—But You’ll Be Shocked at What You Create

Inside Claimed, I’m not handing you a one-size-fits-all formula for writing a book, crafting a keynote, or building a business.

I’m helping you design, develop, and execute the version that fits you—with strategic support, real feedback, and decades of experience at your side.

We don’t follow cookie-cutter templates here. We shape meaningful work that reflects your vision and works in the real world.

That means you’ll get clarity on what to say and how to say it. How to structure your message for impact. How to craft a body of work you’re proud of and a business that can sustain it.

But most importantly? You’ll become the version of you who does the thing. Who leads it forward. Who gets to say: I claimed it—and I’m just getting started.

And you know what that creates?

📚 Books 🎤 Keynotes 💼 Offers 🌎 Opportunity 💡 Impact

That’s what happens when you claim your vision, not just your goal.

Want to check out Book One?

Check out Master Your Inner Dialogue here: Master Your Inner Dialogue

Want to write a book? Speak on stages? Build something that lasts?

Let’s talk about how Claimed might be the coaching container that helps you strategize, plan and become the version of yourself who actually follows through.

📖 Learn more about Claimed → https://www.theselftrustcoach.com/claimed