Dawn Ledet, The Self Trust Coach
Dawn Ledet Β· The Self Trust Coach

The Effort is Real
The Results Should
Be Too.
Build the business your vision already knows is possible.

If you're a coach or entrepreneur who is capable, working hard, and still hitting a ceiling you can't quite name β€” the ceiling isn't strategic. And it won't move until something else does.

Author Β· 3 Books
The Self Trust Solution Podcast
Self-Trust Business Coach & Strategist
Self-Trust Identity Framework
@theselftrustsolution

Free Resource

What do you do with a thought
that won't let you go?

Not by silencing it, arguing with it, or believing it automatically. Meet You in the Lobby offers two invitations instead, in under two minutes.

meet a thought β€” it's free β†’
01

Bring One Real Thought

Whatever's been loud lately. No login, no cost, just type it in.

02

Two Invitations Wait

One to affirm what's already true underneath it. One to consider a different view entirely.

03

You Choose, Always

Take one, take both, or leave them both right here. Nothing is required.

04

A Different Relationship With Your Thoughts

Not a verdict to accept. Just an option you didn't know you had.

"You don't grow into the next level.
You decide into it.
The identity comes first.
The results follow."
β€” Dawn Ledet, The Self Trust Coach

Books by Dawn Ledet

The Framework in Print

Two books that go deeper into the self-trust work β€” each one a companion for a different stage of your journey.

New
I

The Inner Room

A powerful guide into the interior work that makes sustainable growth possible β€” for coaches ready to lead from the inside out.

Explore the book β†’
II

Master Your Inner Dialogue

The thoughts you think about your business become your business. Learn to shift the inner narrative that shapes every decision.

Get the ebook β†’

The Personal Books

Two books that aren't about frameworks. They're about the faith journey, the dogs, and the unconditional love and trust that made everything else possible.

I

Trust. Surrender. Obey.

47 devotionals born from life with rescue dogs Laney and Marie β€” and the God who used them to teach it all. A faith book about presence, surrender, and grace.

Explore the book β†’
New
II

She Left Her Whole Heart

A short book written two days after losing Laney. Told in two voices β€” hers and mine. For anyone who has loved something with four legs and been told they shouldn't grieve quite so much.

Read it here β†’

The Self Trust Solution Podcast

Real Stories.
Real Self-Trust.

Each episode features guests who chose themselves β€” even without certainty. Stories of the moment everything shifted, and what it made possible.

Listen to the Podcast
The Self Trust Solution Available on Spotify, Apple Podcasts & more
Ep. 183
The Decision Before Clarity Sam Yehia spent 35 years building and scaling 13 businesses across hospitality, entertainment, and real estate before selling everything in 2019, just ahead of the pandemic. He didn't stay retired. He returned to build a platform for first person journalism, not because the math made sense, but because he decided it was necessary before he had proof it would work.
Ep. 182
You Have to Be Not Great Before You're Great Her clients already believed in her. She wasn't sure she believed in herself yet. Diondra Filicetti is a learning and development professional, bestselling author of Engagement Economics, two-time TEDx speaker, and founder of Driven By Co. In this conversation, she shares the early season of her speaking careerβ€”when clients kept hiring her back, her workshops were landing, and her self-concept hadn't yet caught up to the value she was already creating. Then one question changed everything. "Diondra... is this lucrative enough for you?"
Ep. 181
Decision Before Confidence Hailey Rowe, marketing and sales coach for wellness professionals, online entrepreneurs, and host of the top 1% globally ranked Health Coach Nation Podcast didn't go all in on her business because she felt ready. Hailey made the all-in choice from a place she described as "not knowing," and the evidence she was hoping to feel before deciding only showed up after she had already decided.
Ep. 180
The Almost-Ready Loop In this episode, I sit down with Brittni Schroeder, business coach, marketing strategist, founder of the Compassion Club nonprofit, and former high school senior photographer featured in the Wall Street Journal and Good Morning America. We talk about what actually moved her from waiting to building, and why the readiness most entrepreneurs are chasing has no delivery mechanism.
View all episodes β†’
"I've coached with Dawn for years β€” she is tremendous in her skill as a coach. I couldn't count how many breakthroughs I've had for my finances, personal growth, mindset, and self-trust because of Dawn's coaching."
Chris Goodman Goodman Coaching
Self-Trust Business Coaching

Wondering what a self-trust
business coach actually does?

It's not mindset work. It's not traditional business coaching. It works at the level of the identity leading the strategy β€” because a ceiling that strategy can't move is almost always an identity problem, not a strategy problem.

Read the Full Breakdown β†’