Dawn Ledet, The Self Trust Coach
Dawn Ledet Β· The Self Trust Coach

The Effort is Real
The Results Should
Be Too.
Build the business your vision already knows is possible.

If you're a coach or entrepreneur who is capable, working hard, and still hitting a ceiling you can't quite name β€” the ceiling isn't strategic. And it won't move until something else does.

Author Β· 3 Books
The Self Trust Solution Podcast
Self-Trust Business Coach & Strategist
Self-Trust Identity Framework
@theselftrustsolution

Free Resource

Where is your identity
operating from right now?

Not in theory β€” in your actual decisions, your follow-through, your results. The Identity Map gives you a precise read in three minutes.

find out β€” it's free β†’
01

Your Precise Starting Point

See exactly where your identity is operating from β€” and why it's determining your current results.

02

What's Already Working

The strengths and foundations already present β€” the things worth building from as you move forward.

03

Where the Ceiling Lives

A precise location for what's holding the next level back β€” named specifically, not generally.

04

What Has to Move First

The identity work your next level actually requires β€” because the self-concept must be there before the results can follow.

"You don't grow into the next level.
You decide into it.
The identity comes first.
The results follow."
β€” Dawn Ledet, The Self Trust Coach

Books by Dawn Ledet

The Framework in Print

Two books that go deeper into the self-trust work β€” each one a companion for a different stage of your journey.

New
I

The Inner Room

A powerful guide into the interior work that makes sustainable growth possible β€” for coaches ready to lead from the inside out.

Explore the book β†’
II

Master Your Inner Dialogue

The thoughts you think about your business become your business. Learn to shift the inner narrative that shapes every decision.

Get the ebook β†’

The Personal Books

Two books that aren't about frameworks. They're about the faith journey, the dogs, and the unconditional love and trust that made everything else possible.

I

Trust. Surrender. Obey.

47 devotionals born from life with rescue dogs Laney and Marie β€” and the God who used them to teach it all. A faith book about presence, surrender, and grace.

Explore the book β†’
New
II

She Left Her Whole Heart

A short book written two days after losing Laney. Told in two voices β€” hers and mine. For anyone who has loved something with four legs and been told they shouldn't grieve quite so much.

Read it here β†’

The Self Trust Solution Podcast

Real Stories.
Real Self-Trust.

Each episode features guests who chose themselves β€” even without certainty. Stories of the moment everything shifted, and what it made possible.

Listen to the Podcast
The Self Trust Solution Available on Spotify, Apple Podcasts & more
Ep. 179
Real vs. Toxic Positivity The version of positivity you've been resisting isn't real positivity. It's avoidance with better marketing, and your nervous system has known the difference the whole time. Christopher Butler is the co-founder of Power of Positivity, a platform now reaching more than 60 million people. In 2009 he was laid off, freshly bankrupt, 320 pounds, with a baby on the way and, by his own description, no trust in himself to lead his own life. This conversation is about what actually rebuilt that, and why the sequence almost everyone gets backward is the reason their self-trust never holds.
Ep. 178
The Doer's Asymmetry This week I sat down with Lynn Howard, business development strategist, fractional COO, author, and co-creator of The Pursuit of Badasserie, who has spent 25 years building and selling companies across three continents. We trace the self-trust thread running through her decision to buy a franchise as a single mom, her partnership in Badasserie, and the moment she caught herself reaching for validation from people who were already in her corner. The conversation lands on the gap between what your results are and what your self-concept will accept.
Ep. 177
You're Not Starting From Scratch Business coach, speaker, podcast host and author, Shannon Russel shares her story of reinvention and second act success.
Ep. 176
She Took the "Smart" Advice. Then Worked Until 2 AM. Adri Kopp on Taking Advice: Adapt, Don't Adopt. This one is for the coach who took the "smart" advice from someone further along, widened her niche, said yes to the work that drains her, and is now privately calling herself a procrastinator at midnight.
View all episodes β†’
"I've coached with Dawn for years β€” she is tremendous in her skill as a coach. I couldn't count how many breakthroughs I've had for my finances, personal growth, mindset, and self-trust because of Dawn's coaching."
Chris Goodman Goodman Coaching
Self-Trust Business Coaching

Wondering what a self-trust
business coach actually does?

It's not mindset work. It's not traditional business coaching. It works at the level of the identity leading the strategy β€” because a ceiling that strategy can't move is almost always an identity problem, not a strategy problem.

Read the Full Breakdown β†’